MIRC client Shasta was today (7 November) awarded best Consumer Brand Identity in the 14th Irish Design Effectiveness Awards (IDEA), presented by Design Business Ireland.

IDEA is the premier award event for commercial design in Ireland. The awards focus on design projects that can prove their effectiveness in meeting clients’ objectives and deliver a measured return on investment.

Shasta develops unique, valuable and functional products to meet the highly individual needs of parents and children.

Shasta’a first product, the unique Steri-Soother, is the world’s first pre-sterilised soother. The silicone Steri-Soother from Shasta is both taste and odour-free. Due to these characteristics Shasta’s Steri-Soother is particularly suitable for babies during the first 3 months of life.

Shasta is developing further innovative products in collaboration with the Schools of Science and Engineering at Athlone Institute of Technology.